Nathan For You

In this docu-reality comedy, Nathan Fielder (“Jon Benjamin Has A Van”) uses his business degree and life experiences to help struggling companies with strategies that no traditional business consultant would dare to attempt.

From getting buzz for a yogurt shop by introducing a controversial flavor, to helping a taxi company reinvent the cab ride, or finding a legal way for a gas station to charge $1.75 per gallon and still make money, Nathan goes as far as it takes to make his ideas come to life.

But because of his unorthodox approach, Nathan’s sincere efforts to do good often draw real people into an experience far beyond what they signed up for. Follow on Twitter and see if Nathan can help you. Series Premiere Thursday, February 28 at 10:30/9:30c, following the premiere of “The Ben Show.”