|What makes Nathan Fielder one of the most unconventional minds in the world of business? Tune in to COMEDY CENTRAL's new series "Nathan For You" to find out. Each week this sweet, smart, but occasionally misguided young man visits real, small businesses and implements humorous, unique marketing campaigns.
In this docu-reality comedy, Nathan Fielder (“Jon Benjamin Has A Van”) uses his business degree and life experiences to help struggling companies with strategies that no traditional business consultant would dare to attempt. From getting buzz for a yogurt shop by introducing a controversial flavor, to helping a taxi company reinvent the cab ride, or finding a legal way for a gas station to charge $1.75 per gallon and still make money, Nathan goes as far as it takes to make his ideas come to life. But because of his unorthodox approach, Nathan’s sincere efforts to do good often draw real people into an experience far beyond what they signed up for.
In the first episode, Nathan sets out to drum up attention for a yogurt shop owner by creating a new flavor that's sure to be talked about. He also devises a scheme that allows a pizzeria to guarantee delivery in eight minutes or less. And Nathan field-tests his theory that confidence, not intelligence, is the key to success with an elaborate experiment involving a 7-year-old, a jerk, and a turtle.