COMEDY CENTRAL® LAUNCHES CC:STAND-UP APP ON XBOX 360
EXTENDS THE NEW STAND-UP CHANNEL DIRECTLY TO THE TV
Xbox Controller Becomes Remote Control For Fans To Access
COMEDY CENTRAL’s Massive Stand-Up Library
NEW YORK, July 30, 2013 – COMEDY CENTRAL got game! The network announced today that its innovative CC:Stand-Up app will now be available on the Xbox 360® video game and entertainment system from Microsoft. The app is a stand-alone extension of COMEDY CENTRAL and gives fans the ability to view the completely new stand-up channel directly on their TVs. Xbox Live Gold members in the U.S. will have unlimited streaming access to the #1 comedy brand’s massive stand-up library featuring over 6,000 videos from more than 700 comedians.
Stand-up is the heart and soul of COMEDY CENTRAL, and has been a programming cornerstone since the brand’s inception in 1991. Home to the largest stand-up library in the world, the CC:Stand-Up app on Xbox 360 will give fans hours of stand-up content from some of today’s top comedians and up-and-coming talent – all from the comfort of their couch! The app on Xbox 360 extends COMEDY CENTRAL’S new digitally distributed, pure stand-up channel to the TV for the first time. The channel, which is updated daily, allows fans to immerse themselves for hours by hitting the play button using the Xbox 360 controller, by downloading Xbox SmartGlass on their mobile device for a second screen companion, or by using their voice with Kinect for Xbox 360 to navigate the app. Users can also enjoy themed playlists, watch bits from a recent special or find the very “best of” comedians such as Aziz Ansari, Patton Oswalt, Hannibal Buress, John Oliver, Amy Schumer, John Mulaney, among many others.
"The launch of CC: Stand-Up for Xbox is the next step in bringing this innovative service and channel into our fans’ living rooms," said Erik Flannigan, EVP Multi- Platform Strategy & Development, Viacom Entertainment Group. "Our combination of hilarious, high-quality content and interactive capabilities is ideally suited for Xbox 360, a go-to entertainment hub and the biggest TV-connected platform for our audience."
COMEDY CENTRAL continues to expand its brand footprint to reach its fans on multiple platforms. The brand recently launched CC:Stand-Up Direct, a platform that delivers unlimited streams and downloads of uncut, uncensored stand-up specials, and last month it unveiled the iOS version of CC:Stand-Up app.
Available on-air, online and on-the-go, COMEDY CENTRAL (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly- owned unit of Viacom Inc. (NASDAQ: VIAB and VIA). For up-to-the-minute and archival press information and photographs visit COMEDY CENTRAL's press Web site at www.cc.com/press and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.
Viacom (NASDAQ: VIAB and VIA) is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in more than 160 countries and territories. With approximately 170 media networks reaching more than 600 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, Spike TV, Tr3s, Paramount Channel and VIVA.
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