CHARLIE SHEEN AND COMEDY CENTRAL ARE A WINNING COMBINATION!
"ROAST OF CHARLIE SHEEN" SETS RECORDS ACROSS MULTIPLE SCREENS
AND LEADS COMEDY CENTRAL TO ITS HIGHEST-RATED, MOST-WATCHED
ROAST IN THE HISTORY OF THE FRANCHISE WITH 6.4 MILLION TOTAL VIEWERS
Sheen Roast Is the Highest Rated, Most-Watched Roast EVER Among All Key Demos
Over 10 Million Total Viewers Across All Plays
#1 In All Of TV For Social Activity
NEW YORK, September 20, 2011 - Charlie Sheen and COMEDY CENTRAL shatter network records in viewership. The premiere of the "COMEDY CENTRAL Roast Of Charlie Sheen" scored big with the viewers on-air and online. The Monday night premiere at 10:00 p.m pulled in 6.4 million total viewers, 8.7 rating M18-24, making this special the #1 highest-rated COMEDY CENTRAL Roast EVER and the most watched telecast in network history among P18- 49.
Ratings Performance
•"COMEDY CENTRAL Roast Of Charlie Sheen" delivered 6.4 million Total Viewers and 8.7 M18-24 rating, 7.0 M18-34 rating, 6.2 P18-34 rating and 4.5 P18-49 rating.
•Historical – most-watched and highest-rated COMEDY CENTRAL Roast in franchise history.
•Over 10 Million Total Viewers across all plays.
Online Performance
•#1 In All Of TV for Social Activity with over 450K mentions – more than two times the nearest shows ("Dancing With The Stars" & "Two And Half Men"). *source Trendrr.tv
•249K tweets around the Sheen Roast on Monday, September 19 – more than 118K in the hour during the 10:00 p.m. east coast airing - more than six times the Trump Roast.
•#SheenRoast generated more than 178K mentions – seven times #TrumpRoast.
•The largest audience to the cc.com on the day of a Roast ever.
Available in 99 million homes nationwide, COMEDY CENTRAL (www.comedycentral.com), the only all-comedy network, is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.'s (NYSE: VIA and VIA.B) MTV Networks. For up-to-the-minute and archival press information and photographs visit Press Central, COMEDY CENTRAL's press web site at www.comedycentral.com/press and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom and GameTrailers.
CONTACT
Aileen Budow
212.767.3952
aileen.budow@comedycentral.com
