COMEDY CENTRAL DIGITAL TO LAUNCH
"FIRESIDE CHAT ROOM"
THE FIRST-EVER LIVE SOCIALLY INTEGRATED ONLINE ROAST PRE-SHOW
ComedyCentral.com To Stream Pre-Show LIVE On Tuesday, March 15 From 9:30 – 10:00 P.M. ET/PT
Ross To Interact Directly With Roast Fans LIVE Via Twitter, Facebook And Skype
Ross Twitter @realjeffreyross
Online Special Sponsored By AXE Hair To Feature An Exclusive Sneak Peek Of The
“COMEDY CENTRAL Roast Of Donald Trump” Premiering On COMEDY CENTRAL
On Tuesday, March 15 At 10:30 P.M. ET/PT
NEW YORK, March 14, 2011 – Comedian Jeffrey Ross will host, "Fireside Chat Room," the first-ever LIVE streaming Roast pre-show on comedycentral.com on Tuesday, March 15 from 9:30 – 10:00 p.m. ET/PT. The online special, launching with a suite of socially integrated features, will allow Ross to engage and interact with viewers LIVE via Twitter, Facebook and Skype. "Fireside Chat Room," sponsored by AXE Hair, will also treat fans to an exclusive sneak peek and behind-the-scenes footage of the “COMEDY CENTRAL Roast Of Donald Trump,” which premieres on COMEDY CENTRAL on Tuesday, March 15 at 10:30 p.m. ET/PT.“Enough with the celebrities. This is a chance for real fans to roast Donald Trump. But be forewarned, participating means you are fair game too. Fear the Roast Master General,” said Ross.“Fireside Chat Room” will give Roast fans a deeper, socially integrated viewing experience. The half-hour special streaming online before the network premiere of “Tosh.0” and the “COMEDY CENTRAL Roast Of Donald Trump,” will connect with viewers via Twitter, Facebook and Skype. Ross, who is a featured Roaster on the “COMEDY CENTRAL Roast Of Donald Trump,” will give fans the chance to get Roasted by the Roast Master General himself, Ross, during the LIVE Web show.Viewers can send their Twitter questions to @realjeffreyross to join the LIVE conversation. He will also take to the streets of New York outside Trump Towers to allow fans a chance to Roast the real estate mogul and the most recognized businessman in the world, Donald Trump. During the LIVE Roast pre-show, fans will also get an exclusive sneak peek and behind-the-scenes footage of the “COMEDY CENTRAL Roast Of Donald Trump.”The “COMEDY CENTRAL Roast Of Donald Trump” premieres on Tuesday, March 15 at 10:30 p.m. ET/PT. Primetime Emmy™-nominated “Family Guy” creator Seth MacFarlane heads the festivities as the evening's Roast Master. Roasters include Whitney Cummings, Anthony Jeselnik, Larry King, Lisa Lampanelli, Marlee Matlin, Jeffrey Ross and Mike “The Situation” Sorrentino.COMEDY CENTRAL, the only all- comedy network, currently is seen in more than 98 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.'s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL's Internet address is www.comedycentral.com. For up-to-the-minute and archival press information and photographs visit Press Central, COMEDY CENTRAL's press web site at www.comedycentral.com/press.MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.