“ONION SPORTSDOME” DELIVERS SPECIAL SOCIAL MEDIA SUPER BOWL
COVERAGE WHERE OTHER OUTLETS STOP SHORT
Social Media Playbook To Feature Online, Twitter And Facebook Coverage
LIVE During the Big Game
To Follow All The Action, Fans Can Visit OnionSportsNetwork.com And “Onion SportsDome”
On Facebook; Follow On Twitter
@OnionSports, @TheAlexResier, @MarkShepardSD And @OSNGirlfriends
“SportsDome” Continues To Dominate As The Undisputed Universal Leader In
Sports News, Rumor-Mongering And Petty Personal Attacks
On COMEDY CENTRAL On Tuesdays at 10:30 p.m. ET/PT
NEW YORK, February 4, 2011 – Like Super Bowl parties, but hate the human interaction? You're in luck, because the “Onion SportsDome” team is ramping up its pulse-pounding coverage to take things to a whole new decibel for the Super Bowl with a blitz of social media content. All digital forms will be in play on Super Bowl Sunday, so you can follow the game with the Onion and other fans without setting foot outside your door.
OnionSportsNetwork.com, the number one online destination for sports news, analysis, arbitrary rankings and colorful charts, features a comprehensive Super Bowl XLV Guide, plus insightful blog posts from “SportsDome” hosts Alex Reiser and Mark Shepard. Beyond the website, much of the activity will take place via @OnionSports on Twitter, covering not only the game itself but the entire Super Bowl experience from commercials to pre and post-game analysis to the half-time show. @MarkShepardSD and @TheAlexReiser will be there every step of the way. Even the OSN Girlfriends will take an active role in the game via @OSNGirlfriends, bringing you the perspective on sports that comes from being forced to watch with your boyfriend because apparently it's always a “big game.”
Earlier this week, “Onion SportsDome” delivered a series of crucial Super Bowl reports including Ben Roethlisberger being just one win away from being a good person and news that the NFL created an army of Roger Goodell clones to supervise players at the Super Bowl. Beyond those reports, “SportsDome” also saw that Doritos nearly delayed the game because they were not yet finished with their ad. Now Onion Sports Network is ramping up coverage for the Big Game because there simply is not enough media coverage of the Super Bowl yet.
This extensive digital activity remains in-step with COMEDY CENTRAL and The Onion’s original aim to extend “SportsDome” beyond its half-hour time-slot on Tuesdays and encourage fans to interact throughout the week.
The Super Bowl XLV Preview Guide on OnionSportsNetwork.com outlines the strengths and weaknesses of each team’s top players, coaches and fans. From Aaron Rodgers strength of “using his mobility and quick feet to escape the shadow of Brett Farve,” to Ben Roethlisberger’s weaknesses ranging from “getting people to like him” to the fact that he “still can’t ride a motorcycle worth a damn,” the SportsDome team leaves no Bowl-region unexplored. The guide is aimed at helping everyone answer one crucial question, “Will Super Bowl XLV be any good?”
Be sure to tune in to “Onion SportsDome” Tuesday night at 10:30/9:30 p.m. for the final word in post Super Bowl analysis. While the Super Bowl is a stilted, awkwardly played game that rarely lives up the hype and invariably leaves fans asking themselves why they got so worked up for it in the first place, “Onion SportsDome” always delivers the goods and leaves fans begging for more.
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