Executive Vice President, Marketing
Walter Levitt is Executive Vice President, Marketing for COMEDY CENTRAL and is based in the company’s New York City office, reporting to Michele Ganeless, President of Comedy Central. In this role Levitt is a key member of the senior leadership team, overseeing all facets of strategic and creative brand development, consumer marketing and cross-business initiatives.
Levitt came to Comedy Central from Canwest Broadcasting in Canada where he was Chief Marketing Officer. At Canwest, Levitt oversaw brand strategy, advertising & promotion, publicity and content distribution for the company’s portfolio of television and digital brands. This included broadcast network Global Television and nineteen cable channels including Food Network Canada, History Television, Movietime, National Geographic Canada and Showcase.
One of North America’s top media marketing executives and an acknowledged industry thought leader, Levitt has been widely credited for his strategic and innovative branding and marketing. He is regularly invited to speak at industry conferences in both Canada and the U.S., has led two organizations to be named Marketing Magazine’s “Media Player of the Year”, and in 2008 was featured in a special issue of the magazine as one of the country’s “Top Thought Leaders”. Levitt is also well-known for his active involvement in social media including his popular Twitter feed @MediaMktgGuy.
Levitt joined Canwest in 2005 from Alliance Atlantis where, as Senior Vice President, Marketing & Creative Services, he was responsible for consumer, trade and affiliate marketing for its thirteen cable channels and international television distribution business including the CSI franchise. Prior to Alliance Atlantis, Levitt worked in marketing roles at the CTV Television Network and at CJEZ-FM in Toronto. A Montreal native, he began his career as an on-air producer at radio station CKGM.