Senior Vice President, West Coast Digital Ad Sales - Viacom Music and Entertainment Group
Sharon Silverstein is Senior Vice President of West Coast Digital Ad Sales for Viacom Music and Entertainment Group, which is comprised of a multi-platform portfolio of brands featuring COMEDY CENTRAL, Spike TV, GameTrailers.com, MTV, VH1, Logo and CMT.com. She reports to Jeff Lucas, Head of Sales for the Music and Entertainment Group at Viacom.
Silverstein’s responsibilities include overseeing digital ad product development for the national Entertainment Group, which includes COMEDY CENTRAL, Spike, GameTrailers.com and TV Land. Silverstein also manages a West Coast ad sales team which covers all national advertisers and agencies in Los Angeles, Orange County, San Diego, San Francisco, Portland, Seattle, Denver, Las Vegas and all prospective markets in between. Priority categories include movie studios, foreign automotive, and the digital gaming industry, which represent the group’s top billers.
Silverstein started her career at Viacom Media Networks in 2007. She has led an ad sales team on the West Coast for the past four years and has been an integral part of growing and managing Viacom strategic digital marketing partnerships with the movie studios.