Senior Vice President, Brand Marketing / Executive Creative Director
Peter Risafi is senior vice president, brand marketing/executive creative director for COMEDY CENTRAL. He is based at the network's New York City headquarters and reports to Michele Ganeless, the channel's president.
Risafi is responsible for all brand creative and strategic marketing for COMEDY CENTRAL, insuring a consistent look and unified voice for the COMEDY CENTRAL brand across all media and platforms. This includes consumer, ad trade and affiliate marketing, network brand strategy and creative positioning for COMEDY CENTRAL, its digital assets and all other ancillary businesses. In addition, Risafi oversees all network-related consumer products and special events efforts.
Since joining COMEDY CENTRAL in 2000, Risafi has spearheaded two network brand redesigns in 2000 and 2004 which have given COMEDY CENTRAL a new dynamic and distinctive look. The rebranding efforts have garnered much acclaim for the creative and promotional teams and won dozens of industry awards for marketing, promotion and design execution.
Prior to his time at COMEDY CENTRAL, Risafi served as executive producer and creative director for the launch of SoapNet for Disney/ABC Cable Networks. Previously, he was vice president and creative director of Lifetime Television Networks' on-air and off-air creative group where he headed-up all creative efforts for on air as well as print advertising. Before Lifetime, he was creative director and executive producer for the launch of Nickelodeon's Latin American networks. Earlier, Risafi was an executive producer of on air promotion and short form programming at fX/fXM Fox Cable Networks and held various positions at Nickelodeon and Nick at Night.