Vice President, Digital Marketing & Fan Engagement
Don Steele is Vice President, Digital Marketing & Fan Engagement for COMEDY CENTRAL. Based in New York, he reports to Walter Levitt, Executive Vice President, Marketing, COMEDY CENTRAL. In this position, Steele is responsible for setting the strategy and implementing digital and social marketing initiatives for COMEDY CENTRAL and its digital properties.
Steele joined COMEDY CENTRAL in 2006. In his time at COMEDY CENTRAL, he has implemented innovative marketing partnerships with Facebook, Twitter, Google, Shazam and Foursquare and has developed and executed successful marketing strategies for iPhone applications, stand-alone websites and events.
As a respected member of the digital marketing community, Steele has spoken often at events including AdWeek, Social Media Week OMMA, DPAC, DigiDay, SES New York and Chicago, eTail and Social Times on topics ranging from "Managing Your Brand in Social Networks" to "The Value of Search Engine Marketing for Entertainment Brands." In 2009, Steele was named one of the 25 Most Influential Digital Marketers according to iMedia Connection.
Before joining COMEDY CENTRAL, Steele managed all e-commerce business for the Food Network. He began his career in the digital space working for DELiA*s.com after a background in the catalog industry working for Mitchell & Ness. He is a graduate of Washington College and lives in the Bronx with his wife and two children. You can find him on Twitter @DonSteele.