Senior Vice President & Executive Creative Director, Brand Creative
Bob Salazar is Senior Vice President & Executive Creative Director, Brand Creative, for COMEDY CENTRAL. He is based in the network's New York City office and reports to Walter Levitt, Executive Vice President, Marketing. Salazar was formerly Vice President and Creative Director of the Creative Group at Spike TV, COMEDY CENTRAL's sister network in the Viacom Entertainment Group.
Salazar is responsible for the promotion and advertising of COMEDY CENTRAL and its programming across all media including the channel's digital marketing creative. He also oversees the creative group's production and operations teams.
Salazar joined Spike in 2005, heading up that network's creative vision for on air promotion, image projects and print advertising divisions. He was instrumental in the development of Spike’s successful Get More Action brand position.
Previously he had been Vice President, Brand Image, Creative Services at Lifetime Television where he helped establish and creatively directed the launch of the 2000 rebranding of the "Lifetime Brand."
Prior to Lifetime, he was Senior Art Director at HBO from 1993 to 1998 and, from 1990 to 1992, he was a designer at Frankfurt Gips Balkind.
He holds a BA from Syracuse University.