Vice President, Strategy and Business Development - Viacom Entertainment Group
Bill McLean is Vice President, Strategy and Business Development, Viacom Entertainment Group, which is comprised of a multi-platform portfolio of brands featuring COMEDY CENTRAL, Spike TV and TV Land and their respective Web sites, as well as the digital asset GameTrailers.com. He is based in the group's New York City offices and and reports to Dan Yang, the Entertainment Group's Senior Vice President, Strategy and Business Development.
Prior to joining Viacom, McLean spent nine years with NBCUniversal’s Comcast Programming Group, most recently as a member of its corporate business development team in Philadelphia. Working alongside the Group’s executive leadership team, McLean assisted the Golf Channel, Versus, the Comcast Entertainment Group, the Comcast Regional SportsNets, PBSKidsSprout and the Comcast International Media Group develop and execute strategic initiatives including joint venture partnerships, strategic investments, corporate acquisitions, HD channel launches and programming rights acquisitions. He also played a pivotal role in the NBCUniversal integration process, specifically in the areas of growth strategy and organizational planning for the combined company’s digital, international and entertainment networks business units.
From 2003-2007, McLean was Vice President, Business Development for the Comcast Entertainment Group’s family of cable networks including E!, Style and G4 located in Los Angeles, CA. During his tenure with E!, Bill spearheaded many of the network’s strategic growth initiatives, such as developing its mobile product offering and negotiating licensing deals with distributors around the globe. He also developed and presented business cases, establishing localized 24-hour linear pay-TV channel launches in Europe, Asia and Africa. His post-graduate school career in telecom, media and technology began with America Online in San Francisco in 1998, where he held dual business and corporate development roles structuring partnerships with, and investments in, new and evolving Internet business models.
McLean is a graduate of Washington & Lee University and received his Master of Business Administration degree from Vanderbilt University’s Owen Graduate School of Management.