Senior Vice President, Ad Sales Research - Viacom Entertainment Group
Beth Coleman, Senior Vice President, Ad Sales Research, Viacom Entertainment Group, is responsible for driving the strategic direction for the ad sales research department and helping to support all Entertainment Group ad sales activities with research across a range of disciplines (e.g., ad effectiveness, consumer insights, consumer panels and syndicated and proprietary research). Coleman oversees the entire Entertainment Group Ad Sales Research team, which includes COMEDY CENTRAL, TV Land, Spike TV, CMT, MTV2 and their respective Web sites, as well as digital assets. She was formerly Vice President, Audience Research, Viacom Entertainment Group.
Coleman is charged with making the consumer connection with the Entertainment Group's varied audiences by providing expertise in its demo segments including men, young adults, boomers and families. She specializes in studies, surveys and metrics that help internal and external clients further their knowledge of brand targets, understand engagement and gauge how marketing messages affect viewers across platforms. Additionally, she leads the research team in providing audience measurement, analytics and forecasting for the Entertainment Group's three channels, as well as CMT.
Coleman has been with Viacom since April 2005. Prior to her role as Vice President, Viacom Entertainment Group, she had been Vice President of Research at Spike TV, Paramount Television and UPN. Coleman started her media career in research and programming at a local TV station.
She has a BA from The University of Maryland in radio/television/film and business.